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What is a Parcel Omnichannel?

A parcel Omnichannel is a tech enabled fulfillment strategy that utilizes all distribution channels within your parcel network to meet the needs and desires of your customers.


How Does Omnichannel Work?

The Omnichannel process typically begins when a consumer finds your product online, often from a mobile device. Utilizing the consumer’s location data and your inventory levels, your online store then presents a variety of shipping or in-store pick up options to the consumer. Often these choices are the result of a combined effort between your closest distribution centers, local brick-and-mortar stores, and last mile delivery partners. As you can imagine, the power of this process comes from deep integration between technology and each of your distribution channels.


What are the Requirements of an Omnichannel Parcel Network?

Though exact requirements vary between each parcel network (reminder, a quality Parcel Spend Management system is always customized to the realities and needs of your parcel network), at the end of the day Omnichannel strategies generally require:

  • Increased visibility into your parcel network data, especially your inventory. Such Big Data is paramount to being able to allocate and fulfill consumer wants as quickly and efficiently as possible.
  • A digital distribution network (vs. a traditional one). Real time data of what’s happening across and between all of your distribution channels is required.
  • Imagination and flexibility. Many of your physical assets and even your partnerships can be used to support an Omnichannel strategy – the possibilities are as endless as your imagination and willingness to persist for the highest customer experience possible.

Why Choose Omnichannel?

Omnichannel strategies are incredibly effective for delivering quality customer experiences for large and complex parcel networks. This approach relies on technology and Big Data to adapt your parcel strategy to what’s best for the consumer at the time they are shopping – and that’s an important distinction to make. Omnichannel strategies require real time data from your store, your TMS/WMS, and your consumer. The end goal is to deliver what and when the customer wants.

Tell Me About Omnichannel

Recent Resources


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6 months ago

Our Best Peak Season Planning Advice for Today and Next Year

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7 months ago

3 Parcel Strategies that Major Retailers are Leveraging to Mitigate Carrier Capacity Constraints

Carrier capacity issues abound in this new COVID-19-impacted parcel industry, but we've identified three successful and creative strategies some of the largest brands are implementing to maintain their customer commitment.

2 years ago

Four Steps to Evaluating Distribution Center Locations

The quick fix for fast order fulfillment is using an express service, but in a world where shippers are constantly battling rising costs, that is not a sustainable option. Placing distribution centers (DCs) in the correct location can provide a long-term, sustainable option to reduce fulfillment time. Are your current DCs placed in the most optimal locations? Here are four steps in evaluating the location of distribution centers.

3 years ago

Keeping Up With Amazon: Keys to Evaluating a Fast Shipping Model

As a result of the ongoing rise in e-commerce and the growth of Amazon Prime (which has an estimated 80 million US members), today’s online shoppers have very different expectations when it comes to fast and free shipping than they did just a few years ago. In order to compete, many retailers are considering adopting a similar strategy to fulfill orders much more quickly to meet those consumer expectations. However, it is challenging for transportation executives to manage the competing objectives of keeping costs down while pursuing a significantly faster fulfillment network.


1 year ago

Parcel 101 Video Series: Omnichannel Strategy

Learn why omnichannel is important for today's shipper and how the best shippers are leveraging it.


3 days ago

Parcel Industry Review: Shipper Trends Shaping Our Future

Join GMT's own Rebecca Wyatt and Tommy Duke, as they dive into valuable industry insights like competitive environment, FOF, and more.

3 days ago

Parcel Market Analysis: Lessons from Shippers Navigating a Changed Marketplace

Join GMT's own Justin Guthrie and Sam Sealey, as they review parcel cost inflation and many other leading marketplace factors.

3 days ago

Six Years in Six Months: How the Parcel and Broader Transport Markets Changed with COVID-19

Sign up for Chris Johnson's annual Parcel industry deep dive and analysis presentation, only at GMT's Parcel Summit.

2 weeks ago

Carrier Diversification 101: How Regional Parcel Carriers Complement Your Transportation Strategy

Join Justin Guthrie, Solutions Manager at Green Mountain Technology, as he digs into some of the many benefits and network optimization opportunities Regional Carriers offer. This conversation also includes an exclusive look at GMT's customer Regional Carrier Assessment.

11 months ago

Leading Insights From GMT's Annual Parcel Benchmark Report

GMT's own Director of Operations, D. Aaron Guild, and distinguished faculty fellow from UT GSCI, John Lebowitz present takeaways and insights from our 2020 Benchmark Report.


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