What is Big Data?
The SAS Institute defines Big Data as the mass amount of data resulting from a business’ various daily activities, notably growing to such an amount that traditional data processing applications are overwhelmed.
So, What’s the Big Deal?
Often seen as limited as your imagination, Big Data is a notable tool for businesses seeking to optimize their processes, scale their activities, and push their financial outcomes. And for good reason – Big Data can provide new insights between connected departments or strategies, while also highlighting hidden bottlenecks or issues.
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